Say no to the fiance...

For some reason, on Say Yes to the Dress, which I don't really like anyway, I get angered when I see the groom accompany the bride to the store for dress shopping. Not because it's breaking tradition, but because why is the groom so involved in the picking of the dress? Why does he care so much? It's her dress. It makes me think that he has too much of a say in the relationship and is controlling. Hah! An assumption. All I know is that Adam wouldn't ever demand to accompany me to the wedding dress store if we were engaged.